Co-operation between businesses in India and the rest of the world has increased dramatically in recent years, and much has been learned. Many differences still exist however, and these can be disorienting for Indian entrepreneurs looking to expand a business to European shores. Here are a few differences between the two business cultures, and some tips on how to negotiate them.
1. Business structure
Indian businesses tend to be quite hierarchical. Instructions are delegated down the chain of command, with few opportunities to relay ideas or criticisms up the chain by lower-ranking employees. In Europe - and particularly in startups who value creative freedom - it’s much more common to find a flat company structure.
In startups like these, there are few to no management positions between a company’s executives and its employees. In theory, this allows businesses to be more reactive, requires less supervision of employees, and involves them more in the operation of the business. An Indian entrepreneur certainly won’t be required to run a company like this, but particularly in the tech sector, some employees may expect a European degree of autonomy and involvement.